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Government to roll out TV ads warning Brits to prepare for No Deal Brexit

MINISTERS are set to roll out TV ads warning Brits to get ready for a No Deal Brexit amid fears the public hasn’t done enough to prepare.

A major advertising campaign is set to begin shortly which will encourage individuals and companies to work out how No Deal could affect them.

One of the print adverts already published by the Government ahead of Brexit

The telly blitz will be the first time the Government has put out TV Brexit ads ahead of our scheduled departure on March 29.

It was announced by Cabinet Secretary Mark Sedwill, the UK’s top civil servant.

He told a Commons committee today: “Individuals and citizens and business are making their own judgments.

“We have plans to bring through some television advertising as well.”

The ads are due to start from March 15, The Sun understands – meaning they could be scrapped if Mrs May wins Commons approval for her deal in the next fortnight.

Previous advertising campaigns have involved radio ads as well as notices in the print media.

Sir Mark also told the public administration committee that most individuals and businesses had done little to prepare for the possibility of No Deal.

He said: “Everyone is making their own judgments about these things and whether it is urgent or necessary yet.”

And he suggested the reason was that most Brits don’t believe No Deal will ever happen.

This week Theresa May promised MPs that if she doesn’t get a deal by March 12, they will get a chance to delay Brexit rather than leaving on March 29.

Sir Mark Sedwill announced a new TV ad campaign
PA:Press Association
Another poster urging Brits to take action in case of No Deal

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